OVERVIEW
For sneaker traders navigating a fragmented market, I designed STYR Trade—a fully digital platform to buy, sell, and store sneakers seamlessly. Collaborating closely with the CEO, owners, and dev team, we tackled challenges, streamlined workflows, and successfully launched a product I’m proud to have helped bring to life.
MY ROLE
I led the UX and UI design for STYR Trade, translating complex sneaker trading workflows into an intuitive, fully digital platform. I created wireframes, high-fidelity designs, and interactive prototypes, collaborated closely with the CEO and development team, and ensured the final product delivered a seamless trading experience for users.
CREATING STYR
I designed STYR in Figma, focusing on key screens like the homepage, onboarding flow, Sneakerfolio, and product pages. I crafted the logo, buttons, typography, and selected icons to align with the interface. Every design choice—including the color palette—was intentional, shaping the tone and identity of the marketplace.
ONBOARDING/LOGIN
The onboarding and login screens provide a seamless first experience for users. The flow guides new users through account setup quickly and intuitively, while returning users can log in effortlessly. Clear visuals, concise instructions, and consistent branding ensure users feel confident and engaged from the very first interaction.
LANDING PAGE
STYR’s landing page was designed to immediately showcase the platform’s value and make navigation intuitive. The layout highlights key features, featured sneakers, and user benefits, while clean visuals and strategic calls-to-action guide visitors toward signing up or exploring the marketplace. The design balances aesthetic appeal with clarity, creating an engaging first impression for new users.
PRODUCT PAGES
Product pages were designed to give users all the information needed to trade or purchase sneakers confidently. Key details include the sneaker’s ‘market’ value, current buy/sell activity, and past transactions. The STYR coin serves as the primary currency, providing purchasing power within the blockchain-based marketplace.
CREATING PURCHASING/TRADE POPUPS
Overlay pop-ups were designed to guide users through bidding, buying, or selling sneaker assets. These pop-ups allow users to select sizes, view current market prices, and take necessary actions. If funds are insufficient, users are prompted to deposit STYR coins. The overlays create a clear, step-by-step experience, helping users navigate the trading and purchasing process smoothly.
MY SNEAKERFOLIO
The Sneakerfolio serves as the central hub for all user account activities. I designed a left-hand navigation menu with clear icons, making it easy to access different sections. Users can view transactions, liked sneakers, bidding and selling activity, and account profile information—all in one streamlined location
